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Allure Africa Group is an Award Winning Premier Spa & Lifestyle Business headquartered in Accra ,Ghana with an office in Washington DC USA.

The primary business focus of Allure Africa is to develop and grow premium Spa & Lifestyle companies throughout Africa, with an emphasis on forging international strategic partnerships.

The companies and brands within the group are Allure Spa In the City, Allure Sales and Distribution Company, Allure College, KANSHI, IYABA, and CHANGE YOUR IMAGE, CHANGE YOUR LIFE. Allure Africa’s Core Business Activities are Day Spa and Grooming Services Delivery, Product Distribution, Education and Training and & Spa, Grooming and Image Consulting.

Our Story From 2009 - 2010

2009
“In June 2009 we struck out in a totally new direction, Iyaba. Iyaba is an innovative concept, it is Africa’s premier spa & beauty trade exhibition and conference. Iyaba brings together key international manufacturers and African buyers in the spa & beauty industry under one roof to network, build capacity, and make sales. IYABA has become an annual event in the calendar of the spa & beauty industry.

Allure Sales and Distribution Centre became a limited liability company Allure Sales & Distribution Company and expanded its operations to become a resource partner for the spa and beauty industry to supply all their products, tools, accessories and equipment needs. The company then signed manufacturer’s representative and sole distributorship agreements with to represent over 16 wellness and beauty product lines”

2010
A year later, another new direction, we introduced a new authentically African natural aromatherapy product line – KANSHI. Kanshi was something I had wanted to do for a long time. Together with our international partner Lydia Sarfati, CEO of Repechage, we successfully launched Kanshi at IYABA 2010. Kanshi will also be launched in the US and other international markets’

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