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Dzigbordi K Dosoo, Founder & CEO of Allure Africa has been named in the top ten of Ghana’s most respected CEO's for 2012. Dzigbordi, who was ranked 7th is the ONLY FEMALE to make this year’s top ten. Ghana’s Most Respected CEO is a biennial survey conducted amongst over 200 leading CEOs by PricewaterhouseCoopers and Business & Financial Times. read more...

Our Story From 2006 - 2007

2006
“Allure Spa in the City - the only five star day spa in West Africa, and Allure Man -our professional male grooming brand were born. We believed the country and sub region were now ready.These were totally new business lines and they evolved our concept to a new level. The focus was wellness, grooming and beauty - ensuring that our clients achieve the “me –inside- out “.

It became critical to us that our brands focus on self, inner wellbeing and outer image.
Allure Spa in the City was to deliver preventative therapy and relaxation treatments and Allure Man and Allure Beauty Palace to offer services that completes the wellness cycle by grooming and enhancing the external image of clients.”

2007
“There have been many turning points in our past but 2007 marked the major one. It was time for me to make a choice between passion and profitability. Passion won and our business model was completely restructured.

Our focus was now technical leadership in wellness grooming and beauty, all our other business lines were discontinued. The Eagle Group became ALLURE AFRICA group focused on services, product distribution, education and consulting within the Spa Industry.
Allure’s trade mark pink and green corporate colors evolved to green and lilac to reflect our core belief in nature and the premium standard of our services and products.”

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